{"id":2061,"date":"2017-05-07T14:00:58","date_gmt":"2017-05-07T14:00:58","guid":{"rendered":"http:\/\/thebitcoinpodcast.com\/?p=2061"},"modified":"2017-05-07T02:49:59","modified_gmt":"2017-05-07T02:49:59","slug":"episode-127","status":"publish","type":"post","link":"https:\/\/thebitcoinpodcast.com\/episode-127\/","title":{"rendered":"Episode #127: Marketing Discipline"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/5333084\/height\/90\/width\/640\/theme\/custom\/autonext\/no\/thumbnail\/yes\/autoplay\/no\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/ff9e00\/\" width=\"640\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<hr \/>\n<div class=\"one-half column\">Episode 127<\/div><div class=\"one-half column last\">May 07, 2017 \u2014 84\u00a0mins<\/div><div class=\"clear\"><\/div> <strong>Guests: Jeremy Epstein<br \/>\n<\/strong><\/p>\n<p>Coming back to the show &#8212; its only been a month, but we were eager to get him back on, especially since Cello missed the first go around &#8211; Jeremy Epstein is CEO of <a href=\"https:\/\/www.neverstopmarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Never Stop Marketing<\/a>\u00a0which provides blockchain marketing and consulting. With 20+ years of international marketing experience it has led to speaking engagements in over 15 countries, working at Microsoft, led marketing at <a href=\"https:\/\/www.sprinklr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sprinklr<\/a> &#8212; basically when he talks you listen. I know I do. People don&#8217;t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. This is just part of it, but you get the gist<\/p>\n<p><strong>Recommended reading materials by Mr. Epstein:<\/strong><\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Attention-Merchants-Scramble-Inside-Heads\/dp\/0385352018\/ref=sr_1_1?ie=UTF8&amp;qid=1494124680&amp;sr=8-1&amp;keywords=the+attention+merchants\" target=\"_blank\" rel=\"noopener noreferrer\">The Attention Merchants: The Epic Scramble to Get Inside Our Heads<\/a><\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Crash-Turtleback-School-Library-Binding\/dp\/0613361628\/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=&amp;sr=\" target=\"_blank\" rel=\"noopener noreferrer\">Snow Crash<\/a><\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Anna-Karenina-Leo-Tolstoy\/dp\/0143035002\" target=\"_blank\" rel=\"noopener noreferrer\">Anna Karenina by Leo Tolstoy<\/a><\/p>\n<p><a href=\"https:\/\/www.amazon.com\/Different-Escaping-Competitive-Youngme-Moon\/dp\/030746086X\" target=\"_blank\" rel=\"noopener noreferrer\">Different: Escaping the Competitive Herd<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guests: Jeremy Epstein Coming back to the show &#8212; its only been a month, but we were eager to get him back on, especially since Cello missed the first go around &#8211; Jeremy Epstein is CEO of Never Stop Marketing\u00a0which provides blockchain marketing and consulting. With 20+ years of international marketing experience it has led [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","unlock_protocol_post_locks":"","publish_to_discourse":"","publish_post_category":"","wpdc_auto_publish_overridden":"","wpdc_topic_tags":"","wpdc_pin_topic":"","wpdc_pin_until":"","discourse_post_id":"","discourse_permalink":"","wpdc_publishing_response":"","wpdc_publishing_error":"","footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/thebitcoinpodcast.com\/wp-json\/wp\/v2\/posts\/2061"}],"collection":[{"href":"https:\/\/thebitcoinpodcast.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebitcoinpodcast.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebitcoinpodcast.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/thebitcoinpodcast.com\/wp-json\/wp\/v2\/comments?post=2061"}],"version-history":[{"count":3,"href":"https:\/\/thebitcoinpodcast.com\/wp-json\/wp\/v2\/posts\/2061\/revisions"}],"predecessor-version":[{"id":2065,"href":"https:\/\/thebitcoinpodcast.com\/wp-json\/wp\/v2\/posts\/2061\/revisions\/2065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebitcoinpodcast.com\/wp-json\/wp\/v2\/media\/2062"}],"wp:attachment":[{"href":"https:\/\/thebitcoinpodcast.com\/wp-json\/wp\/v2\/media?parent=2061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebitcoinpodcast.com\/wp-json\/wp\/v2\/categories?post=2061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebitcoinpodcast.com\/wp-json\/wp\/v2\/tags?post=2061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}