Episode #31: Off the Transparency Chain

Every day we buy products that impact our planet. Every product and business is different, but rarely do we have the information we need to make positive choices about what to buy. Enter, Jessi Baker, the founder of Provenance, which is building on the blockchain that presents a paradigm shift for business and society: from one where you need to generate trust in your brand and product, to one where trust can be implicit. Because, for the first time, an accessible, yet secure, shared truth exists. Is there anything bitcoin can’t do? Holy cow. This week we get her on the show to chat about the importance of supply chain transparency (and how a data solution could help solve it) and the implications of blockchain technology. We can use the blockchain to bring transparency to your supply chain and trace a footprint for your products! This is a leap forward that enables businesses to harness technology to prove the attributes that make their materials, ingredients and finished products great.

“To see how something is made, and the hands it’s travelled through, is to understand its value.“